Introduction
Choosing the right email marketing platform can be difficult, especially when pricing changes as your subscriber list grows. MailerLite is a popular email marketing platform that offers email campaigns, automation, landing pages, websites, signup forms, and other tools for growing an online business.
In 2026, MailerLite offers four main plans: Free, Comfort, Power, and Enterprise. The Free plan is designed for beginners, while Comfort and Power are paid plans with higher limits and additional features. Enterprise is designed for businesses with very large subscriber lists.
In this guide, we will explain MailerLite pricing in 2026, what each plan includes, the main differences between the plans, and which option may be suitable for different types of users.
MailerLite Pricing 2026 at a Glance
MailerLite offers four main plans for different types of users. Here is a quick comparison of the pricing, subscriber limits, and ideal users.
The exact price of paid plans depends on your active subscriber count and billing period. MailerLite also offers annual billing, which can provide savings compared with monthly billing.
Important: Prices, subscriber limits, taxes, and discounts can change. Always check MailerLite's official pricing page before purchasing.
MailerLite Pricing Plans 2026
MailerLite offers four main plans to suit different needs and business sizes. The right plan depends on your subscriber count, email marketing requirements, and budget.
1. MailerLite Free Plan
The MailerLite Free plan is a good starting option for beginners who want to start email marketing without paying a monthly subscription. It supports up to 250 active subscribers and allows up to 2,500 emails per month.
Free Plan Features
The Free plan includes:
- Up to 250 active subscribers
- 2,500 monthly email sends
- Email campaigns
- Visual automations
- Signup forms
- Landing pages
- Website builder
- A/B testing
- Performance reports
- 100+ integrations
The Free plan is suitable for beginners, bloggers, and small websites that are building their first email list.
2. MailerLite Comfort Plan
The MailerLite Comfort plan is designed for creators, solopreneurs, and small businesses that need more features and higher limits than the Free plan. It starts at $12 per month for up to 500 subscribers when billed monthly, while annual billing can reduce the effective monthly cost.
Comfort Plan Features
- Up to 3 user seats
- 5,000 monthly emails for the 500-subscriber tier
- Up to 10 websites and landing pages
- Up to 10 active forms
- Unlimited audiences, segments, and tags
- Up to 50 visual automations
- AI writing assistant
- Smart sending and dynamic emails
- Campaign auto-resend
- Multivariate testing
- Unlimited templates
- MailerLite logo removal
The Comfort plan is a good choice for growing bloggers, creators, and small businesses that need more automation and customization than the Free plan provides.
3. MailerLite Power Plan
The MailerLite Power plan is designed for marketers and businesses that need higher limits, unlimited sending, and more flexibility. It starts at $25 per month for up to 500 subscribers when billed monthly. Annual billing can reduce the effective monthly cost.
Power Plan Features
- Unlimited monthly email sending
- Unlimited user seats
- Unlimited visual automations
- Unlimited websites and landing pages
- Unlimited signup forms and pop-ups
- Unlimited digital products and bookings
- Multiple automation triggers
- 24/7 live chat and email support
- Partner discounts
The Power plan is suitable for growing marketers and businesses that send emails frequently, manage multiple campaigns, or need more advanced automation and higher usage limits.
4. MailerLite Enterprise Plan
The MailerLite Enterprise plan is designed for businesses with very large email lists and more advanced requirements. It is intended for businesses with more than 200,000 subscribers, and pricing is customized based on the company's needs.
Enterprise Features
- Custom sending volume
- Unlimited user seats
- Priority support
- Onboarding and training
- Dedicated Customer Success Manager
- Deliverability support
- Account audits and performance improvements
- Dedicated IP available as an add-on
Because Enterprise pricing is customized, businesses need to contact MailerLite for a personalized quote.
MailerLite Free vs Comfort vs Power
The main differences between MailerLite plans are price, subscriber limits, email sending, automation, and available features.
In short: Free is best for beginners, Comfort is suitable for growing creators and small businesses, while Power is designed for users who need unlimited sending and higher feature limits.
Plan features and limits can change, so check MailerLite's current pricing before purchasing.
How Does MailerLite Pricing Work?
MailerLite pricing is mainly based on usage and the number of active subscribers, rather than simply locking features behind different plans.
Your subscriber tier determines how much you pay. As your active subscriber count grows, your account can move into a higher pricing tier.
MailerLite counts subscribers with an active status for billing purposes. Unsubscribed and bounced subscribers do not count as active subscribers.
For paid accounts, if you exceed the subscriber limit, MailerLite can automatically move you to the next pricing tier and charge accordingly.
Monthly vs Annual Billing
MailerLite offers both monthly and annual billing for its Comfort and Power plans.
Annual billing provides a discount compared with paying month-to-month. The official pricing page currently states that customers can save 10% by paying yearly.
If you already know that you will use MailerLite for a longer period, annual billing can therefore be worth considering.
However, monthly billing can be more flexible if you are still testing the platform.
MailerLite 14-Day Premium Trial
New MailerLite accounts can try premium features for 14 days without needing to immediately purchase a paid plan. MailerLite states that no credit card is required for the free trial.
This gives beginners an opportunity to explore premium features before deciding whether an upgrade is necessary.
After the trial ends, premium features that are not included in your current plan become unavailable, but your account data, subscribers, automations, forms, and websites are not deleted.
MailerLite Pricing 2026: Pros and Cons
Pros
- Free plan available
- Affordable starting price for paid plans
- 14-day premium trial
- Email marketing and automation in one platform
- Landing pages and websites included
- Digital product selling features
- AI writing tools on paid plans
- 100+ integrations
- Power includes unlimited monthly email sending
Cons
- Free plan is limited to 250 active subscribers
- Comfort has usage limits
- Paid pricing increases as your subscriber list grows
- Enterprise pricing is not publicly listed
- Some advanced features require paid plans
Which MailerLite Plan Should You Choose?
The best plan depends on your email list and how you use the platform.
Choose Free if you are a beginner with up to 250 active subscribers.
Choose Comfort if you have a growing audience and need more automation, forms, websites, landing pages, and advanced email features.
Choose Power if you need unlimited email sending and higher or unlimited usage limits.
Choose Enterprise if your business has more than 200,000 subscribers and requires dedicated support.
Final Verdict
MailerLite's 2026 pricing structure gives users several options depending on their business size and email marketing requirements.
The Free plan is a useful starting point for beginners, while Comfort is better for users who need more features and higher limits. Power is designed for marketers and businesses that need unlimited email sending and greater flexibility. Large organizations with very large subscriber lists can choose Enterprise with custom pricing.
MailerLite is worth considering if you want an email marketing platform that combines newsletters, automation, landing pages, websites, and digital products in one place.
Before purchasing, check MailerLite's current pricing page because subscriber tiers, promotions, taxes, and pricing can change.
Frequently Asked Questions
Is MailerLite free in 2026?
Yes. MailerLite has a Free plan for up to 250 active subscribers with up to 2,500 emails per month.
How much does MailerLite Comfort cost?
Comfort starts at $12 per month for up to 500 subscribers when billed monthly. Annual billing is discounted.
How much does MailerLite Power cost?
Power starts at $25 per month for up to 500 subscribers when billed monthly.
Does MailerLite offer a free trial?
Yes. New accounts can try premium features for 14 days without a credit card.
What happens when I reach 250 subscribers on the Free plan?
Once you exceed the Free plan's 250 active-subscriber limit, sending is locked until you either remove active subscribers or move to a paid plan.
Does MailerLite have unlimited emails?
The Power plan includes unlimited monthly email sending, subject to MailerLite's fair-use policy. Free includes 2,500 monthly emails, while Comfort's monthly allowance depends on the subscriber tier.
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