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AWeber vs Brevo: Which Email Marketing Platform Is Better?

AWeber vs Brevo email marketing platform comparison

 Choosing the right email marketing platform can make it easier to build an email list, send newsletters, automate campaigns, and stay connected with subscribers. AWeber and Brevo are both popular platforms, but they focus on slightly different needs.

AWeber is primarily focused on email marketing and tools for creators, entrepreneurs, and small businesses, while Brevo provides a broader customer communication and CRM platform that combines email with SMS, WhatsApp, sales, and other marketing tools.

In this AWeber vs Brevo comparison, we'll compare their features, free plans, automation, ease of use, pricing approach, and the type of user each platform is best suited for.

AWeber vs Brevo: Overview

AWeber is an email marketing platform that provides email campaigns, automation, signup forms, landing pages, integrations, and ecommerce-related tools. Its current plans include Free, Lite, Plus, and Unlimited. The Free plan supports up to 500 subscribers and 3,000 email sends per month.

Brevo is an all-in-one marketing and CRM platform. It combines email marketing with SMS, WhatsApp, automation, customer relationship management, sales tools, and other communication features.

This makes AWeber more focused on email marketing, while Brevo is designed for businesses that want multiple customer communication channels in one platform.

AWeber Features

AWeber provides tools for creating and managing email marketing campaigns. Users can create emails with its design tools, build signup forms and landing pages, set up automation, manage subscribers, and connect the platform with other services through integrations.

Its Free plan includes up to 500 subscribers, 3,000 emails per month, email design tools, campaign automations, signup forms, landing pages, integrations, and access to customer support.

Paid plans provide additional features. AWeber Plus includes unlimited automations and landing pages, advanced subscriber and message insights, segmentation, split testing, and ecommerce features.

For users who mainly want to build an email list and send newsletters or automated campaigns, AWeber provides a focused set of email marketing tools.

Brevo Features

Brevo goes beyond traditional email marketing by combining multiple customer communication channels in one platform.

Its features include email campaigns, SMS, WhatsApp campaigns, marketing automation, contact management, CRM and sales tools, landing pages, forms, transactional messaging, and integrations.

Brevo also supports WhatsApp campaigns, allowing businesses to send marketing and informational messages through WhatsApp after connecting a WhatsApp Business account.

This broader feature set makes Brevo particularly useful for businesses that want to manage email marketing together with other customer communication channels.

AWeber vs Brevo: Features Comparison

AWeber and Brevo both provide email marketing and automation, but their feature sets are designed for different purposes.

AWeber focuses primarily on email marketing. It offers email campaigns, automation, landing pages, signup forms, segmentation, integrations, and ecommerce tools. It is a good fit for bloggers, creators, and small businesses that mainly want to build and manage an email list. Visit AWeber's official website

Brevo offers a broader set of customer communication tools. Along with email marketing and automation, it provides CRM, SMS marketing, WhatsApp campaigns, sales tools, transactional messaging, and other features for managing customer relationships. Visit Brevo's official website

Key Differences

  • Email Marketing: Both platforms provide email campaign and newsletter tools.
  • Automation: Both offer email automation, while Brevo also supports broader multi-channel automation.
  • Landing Pages: Both platforms provide landing page tools for lead generation.
  • Segmentation: Both allow users to organize and target contacts based on different criteria.
  • CRM: Brevo has built-in CRM and sales features, while AWeber is more focused on email marketing.
  • SMS Marketing: Brevo supports SMS campaigns; AWeber does not offer the same built-in SMS marketing functionality.
  • WhatsApp Marketing: Brevo supports WhatsApp campaigns, while AWeber does not.
  • Ecommerce: AWeber provides ecommerce-related features, while Brevo also offers ecommerce and sales tools as part of its broader platform.

Overall, AWeber is more focused on email marketing, while Brevo provides a wider customer communication platform that combines email, CRM, SMS, WhatsApp, and other marketing tools.

Free Plan Comparison

Both platforms offer free plans, but their limits work differently.

AWeber Free supports up to 500 subscribers and 3,000 email sends per month. It also includes email design tools, campaign automation, signup forms, landing pages, and integrations.

Brevo Free allows users to store up to 100,000 contacts, but email sending is limited to 300 emails per day. The Free plan also includes features such as email and SMS campaigns, a drag-and-drop email editor, basic reporting, marketing automation for up to 2,000 contacts, and free sales features.

The difference is important: Brevo's 100,000-contact limit does not mean you can email all 100,000 contacts at once. The Free plan has a 300-email-per-day sending limit.

For a small email list, AWeber's free plan may be easier to understand. Brevo can be attractive if you need to store a large contact database while sending a relatively limited number of emails.

Pricing

AWeber offers Free, Lite, Plus, and Unlimited plans. Its Lite plan currently starts at $15 per month when billed monthly, while Plus starts at $30 per month when billed monthly. Annual billing offers lower effective monthly rates, with Lite starting at $12.50 per month and Plus at $20 per month.

Brevo currently offers Free, Starter, Standard, Professional, and Enterprise plans. Its Starter plan starts at $9 per month, while Standard starts at $18 per month. Pricing and available features can vary depending on the selected plan and email volume.

Because both platforms use different pricing structures, it's better to compare the plan that matches your subscriber count, email volume, and required features rather than looking only at the starting price.

Automation

Both AWeber and Brevo provide automation tools, but Brevo offers a broader multi-channel approach.

AWeber Free includes a single workflow automation or autoresponder campaign, while paid plans provide more extensive automation capabilities. AWeber Plus includes unlimited automations.

Brevo supports marketing automation across multiple channels, including email, SMS, and other customer interactions. Its Free and Starter plans allow up to 2,000 unique contacts in active automations, while Standard provides unlimited automation contacts.

If your main goal is automated email campaigns, AWeber can be a straightforward option. If you want automation that works across multiple communication channels, Brevo has an advantage.

Ease of Use

AWeber is a good choice if your main goal is straightforward email marketing. Its email design tools, campaign automation, landing pages, signup forms, and integrations make it suitable for creators, bloggers, and small businesses.

Brevo is also designed to be accessible to beginners, but its wider range of features can make the platform feel more comprehensive. Users can manage email marketing, SMS, WhatsApp, CRM, sales, and other communication tools from the same ecosystem.

For someone who only needs email marketing, AWeber may feel more focused. For a business that needs several customer communication channels, Brevo can provide more functionality in one place.

AWeber vs Brevo: Pros and Cons

AWeber Pros

  • Free plan supports up to 500 subscribers
  • 3,000 email sends per month on the Free plan
  • Email automation tools
  • Landing pages and signup forms
  • Email design tools
  • Ecommerce features
  • Integrations with other platforms
  • Strong focus on email marketing

AWeber Cons

  • Advanced features require paid plans
  • Pricing can increase as your subscriber count grows
  • Does not offer the same multi-channel communication range as Brevo

Brevo Pros

  • Free plan available
  • Up to 100,000 stored contacts on the Free plan
  • 300 email sends per day on the Free plan
  • Email and SMS campaigns
  • WhatsApp campaigns
  • CRM and sales tools
  • Marketing automation
  • Transactional messaging
  • Multi-channel customer communication

Brevo Cons

  • Free plan has a 300-email-per-day sending limit
  • Some advanced features require paid plans
  • Its broader feature set may feel more complex for users who only need email marketing

Which One Should You Choose?

Choose AWeber if you mainly need email marketing, newsletters, automation, landing pages, signup forms, and creator-focused tools. It is particularly suitable if you want a dedicated email marketing platform with a straightforward free plan.

Choose Brevo if you want an all-in-one platform that combines email marketing with CRM, SMS, WhatsApp, automation, sales tools, and other customer communication features.

For bloggers, creators, and small businesses that primarily need email marketing, AWeber can be the simpler choice. For businesses that want multiple communication channels and CRM capabilities, Brevo is the more comprehensive option.

Final Verdict

AWeber and Brevo are both capable marketing platforms, but they are designed with different priorities.

AWeber is better for focused email marketing, especially for creators, bloggers, and small businesses that mainly need newsletters, automation, landing pages, and subscriber management.

Brevo is better for broader customer communication, offering email marketing alongside SMS, WhatsApp, CRM, sales tools, and multi-channel automation.

Overall, AWeber is the better choice for users who want a focused email marketing platform, while Brevo is the better choice for businesses looking for an all-in-one customer communication and CRM solution.

Before choosing either platform, compare the current plans based on your subscriber count, email volume, automation needs, and the communication channels you plan to use.

Frequently Asked Questions

Is AWeber better than Brevo?

AWeber can be better for users who mainly need email marketing, newsletters, automation, landing pages, and signup forms. Brevo is better suited to users who also need CRM, SMS, WhatsApp, and other communication channels.

Does AWeber have a free plan?

Yes. AWeber Free supports up to 500 subscribers and 3,000 email sends per month.

Does Brevo have a free plan?

Yes. Brevo Free allows up to 100,000 stored contacts and 300 email sends per day.

Which is better for SMS and WhatsApp marketing?

Brevo is the better choice because it supports both SMS and WhatsApp campaigns as part of its broader customer communication platform.

Which is better for beginners?

AWeber may be easier for beginners who only want email marketing. Brevo is a better option if you want to manage email together with CRM, SMS, WhatsApp, and other customer communication tools.

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