Choosing the right email marketing plan can make a big difference when you are building an email list, sending newsletters, and growing an online business. AWeber offers several plans, but AWeber Free and AWeber Plus are two options that suit very different types of users.
AWeber Free is designed for beginners who want to start email marketing without paying a subscription fee, while AWeber Plus is built for growing businesses and marketers who need more advanced features, automation, segmentation, analytics, and unlimited access to many tools.
In this AWeber Free vs Plus comparison, we will look at pricing, subscriber limits, email sending limits, features, and which plan may be the better choice for different users.
AWeber Free vs Plus at a Glance
AWeber Free costs $0 and supports up to 500 subscribers with up to 3,000 email sends per month. It includes essential email marketing tools but has limitations on features such as landing pages, automations, users, and segmentation.
AWeber Plus starts at $19.99 per month when billed annually for up to 500 subscribers. The monthly price starts at $30 per month. Plus provides unlimited access to features such as email automations, landing pages, custom segments, and users, along with advanced reporting and analytics.
AWeber Free Plan
AWeber Free is aimed at beginners who want to start building an email list without paying for a monthly subscription.
The Free plan supports up to 500 subscribers and allows up to 3,000 email sends per month. It also provides basic email marketing tools, but feature limits apply to areas such as list profiles, landing pages, email automations, users, and saved segments.
The Free plan can be a good choice for:
- New bloggers
- Beginners in email marketing
- Small email lists
- Users testing AWeber before upgrading
- Creators who only need basic email marketing features
One advantage of AWeber Free is that you can start without paying for a subscription. However, once your list grows beyond the Free plan's limits or you need more advanced tools, you may need to upgrade.
AWeber Plus Plan
AWeber Plus is designed for growing businesses and experienced marketers who need more advanced email marketing capabilities.
The plan starts at $19.99 per month when billed annually for up to 500 subscribers. The monthly starting price is $30 per month, while the annual price is $240 per year for the 500-subscriber tier.
Plus includes features such as:
- Unlimited email automations
- Unlimited landing pages
- Unlimited users
- Unlimited custom segments
- Unlimited email lists
- Advanced reporting and analytics
- Advanced landing page features
- Email sales tracking
- Priority 24/7 support
- Removal of AWeber branding
- Behavioral automation
- Email split testing
AWeber Plus also allows email sending up to 12 times your subscriber limit per month. For example, the 500-subscriber tier allows up to 6,000 email sends per month.
AWeber Free vs Plus: Features
The biggest difference between Free and Plus is the level of access to AWeber's marketing tools.
The Free plan provides the essentials for getting started, but it places limits on important features. For example, Free users have limited landing pages, automations, users, and segmentation capabilities.
Plus removes these limitations and provides unlimited access to many of these features. This makes Plus more suitable for businesses that need multiple campaigns, advanced automation workflows, detailed segmentation, and more comprehensive reporting.
If you only need a simple newsletter and have a small list, Free may be enough. If you plan to build more complex email campaigns, Plus offers considerably more flexibility.
AWeber Free vs Plus: Pricing
The biggest pricing difference is simple: AWeber Free costs $0, while Plus is a paid subscription.
For up to 500 subscribers:
AWeber Free
- $0
- Up to 500 subscribers
- Up to 3,000 email sends per month
AWeber Plus
- $30 per month when billed monthly
- $240 per year when billed annually
- AWeber currently displays the annual price as $19.99 per month
- Up to 500 subscribers in the starting tier
- Up to 6,000 email sends per month
The $19.99 per month figure is the annual-billing monthly equivalent displayed by AWeber, while the full annual price for the 500-subscriber tier is $240 per year. Calculated directly from $240 per year, the monthly equivalent is $20.
You can check the latest pricing and plan details on the official AWeber pricing page before choosing a plan.
Which Plan Should You Choose?
Choose AWeber Free if:
You are new to email marketing, have a small audience, and mainly need basic tools for sending newsletters and building your first email list.
Choose AWeber Plus if:
You run a growing business or blog and need unlimited automations, landing pages, users, custom segments, advanced analytics, and additional marketing features.
For many beginners, starting with Free makes sense because there is no subscription cost. You can then upgrade when your list or marketing requirements grow.
Is AWeber Plus Worth It?
AWeber Plus can be worth the additional cost if you will actually use its advanced features.
The plan is particularly useful for businesses that need unlimited automations, advanced segmentation, detailed reporting, unlimited landing pages, and additional users. It also removes AWeber branding from emails and provides priority 24/7 support.
However, paying for Plus may not make sense if you only have a small list and send occasional newsletters. In that situation, AWeber Free may provide everything you currently need.
The best approach is to start with the plan that matches your current requirements and upgrade when your email marketing needs become more advanced.
Final Verdict
AWeber Free and AWeber Plus are designed for different stages of email marketing.
AWeber Free is the better choice for beginners, bloggers, and users who want to build an email list without paying upfront. Its 500-subscriber and 3,000-email monthly limits make it suitable for small audiences.
AWeber Plus is better for growing businesses and marketers who need advanced automation, segmentation, analytics, landing pages, and additional marketing capabilities.
If you are just starting, AWeber Free is the sensible option. If your business is growing and you need more powerful email marketing tools, AWeber Plus can provide better value.
Because AWeber pricing and features can change, check the official pricing page before purchasing a plan.
Frequently Asked Questions
Is AWeber Free really free?
Yes. AWeber Free is available at no subscription cost and supports up to 500 subscribers with up to 3,000 email sends per month.
How much does AWeber Plus cost?
AWeber Plus starts at $30 per month when billed monthly or $240 per year when billed annually for the 500-subscriber tier. AWeber currently displays the annual-billing price as $19.99 per month on its pricing page.
Can I upgrade from AWeber Free to Plus?
Yes. AWeber allows Free users to upgrade to Plus as their email marketing needs grow.
Which AWeber plan is better for beginners?
AWeber Free is generally the better starting point for beginners because it does not require a subscription payment and provides the essential tools needed to start email marketing.
Does AWeber Plus have unlimited automations?
Yes. AWeber Plus includes unlimited email automations, along with unlimited landing pages, users, and custom segments.
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