Choosing the right email marketing platform can have a big impact on how easily you build an audience, send campaigns, automate emails, and grow your online business.
GetResponse and Brevo are both popular marketing platforms, but they have different strengths. GetResponse focuses on email marketing, automation, landing pages, funnels, ecommerce, webinars, and creator tools. Brevo combines email marketing with automation, SMS, WhatsApp marketing, CRM, and transactional communication.
In this GetResponse vs Brevo comparison, we'll look at pricing, free plans, email marketing, automation, SMS marketing, landing pages, ecommerce features, ease of use, and overall value.
GetResponse vs Brevo at a Glance
GetResponse is a strong option if you want advanced marketing automation and a wider collection of tools for funnels, ecommerce, webinars, and digital content.
Brevo is a strong choice if you want email marketing combined with CRM, SMS, WhatsApp campaigns, and transactional messaging.
The better platform depends on your audience size, marketing channels, and the features you actually need.
For current plan details, visit the official GetResponse Pricing page and Brevo Pricing page.
GetResponse vs Brevo Pricing
Pricing is one of the biggest differences between these platforms.
GetResponse Pricing
GetResponse currently offers Starter, Marketer, Creator, and Enterprise plans.
The standard paid plans start at:
- Starter: $19/month
- Marketer: $59/month
- Creator: $69/month
- Enterprise: Custom pricing
Annual billing currently provides an 18% discount on standard plans. Pricing can also vary according to the number of contacts. (getresponse.com)
Brevo Pricing
Brevo uses a different pricing structure. Its plans include Free, Starter, Business, and Enterprise options.
Brevo's pricing is based heavily on email sending volume rather than simply the size of your contact list.
This can be attractive for businesses with large contact databases that don't send emails frequently.
Because Brevo can change its pricing and feature limits, check its official pricing page before subscribing. (brevo.com)
Which Pricing Model Is Better?
If your main concern is contact-list size, Brevo's approach can be attractive because pricing is more closely connected to email volume.
GetResponse may be more suitable if you want a broader all-in-one marketing platform and plan to use its automation, funnels, landing pages, ecommerce, or creator tools.
Free Plans Compared
Both platforms offer free options.
GetResponse Free
GetResponse Free supports up to 500 contacts and up to 2,500 newsletters per month. It includes basic email marketing, landing pages, forms, and other essential tools. (getresponse.com)
New users can also test premium features during the first 14 days.
Brevo Free
Brevo's Free plan allows users to manage an unlimited number of contacts, although daily email-sending limits apply.
This makes Brevo particularly interesting for businesses that have a larger database but send a relatively small number of campaigns.
Which Free Plan Is Better?
The answer depends on your situation.
Brevo can be better if you want to store a larger contact database without paying based directly on contact count.
GetResponse can be appealing if your audience is smaller and you want to test a broader marketing platform.
Email Marketing Features
Both platforms provide the essential tools needed to create and send professional email campaigns.
GetResponse
GetResponse includes:
- Email newsletters
- Drag-and-drop email creation
- AI-powered content tools
- Signup forms
- Popups
- Audience segmentation
- Analytics
- Welcome email series
Its major advantage is the ability to connect email campaigns with automation, landing pages, funnels, ecommerce, and other marketing tools.
Brevo
Brevo provides:
- Email campaigns
- Drag-and-drop editor
- Email templates
- Signup forms
- Contact management
- Segmentation
- Automation
- Campaign analytics
- Transactional emails
Brevo is particularly useful for businesses that want email marketing combined with CRM and transactional communication.
GetResponse vs Brevo Automation
Automation is important when you want your marketing campaigns to run automatically.
GetResponse Automation
GetResponse provides strong visual automation tools.
Starter includes one custom automation workflow, while Marketer and Creator provide unlimited automation workflows. (getresponse.com)
You can use automation for:
- Welcome sequences
- Lead nurturing
- Subscriber journeys
- Ecommerce campaigns
- Behavioral targeting
- Automated follow-ups
Brevo Automation
Brevo also provides visual automation workflows.
You can create automated campaigns based on actions such as:
- Contact signup
- Email engagement
- Website activity
- Contact attributes
- Purchases
- Events
Brevo's automation can also connect with its CRM and other communication channels.
Which Has Better Automation?
GetResponse has an advantage for advanced marketing automation and funnels.
Brevo is particularly strong when automation needs to work together with CRM, email, SMS, WhatsApp, and transactional communication.
SMS and WhatsApp Marketing
This is one of the areas where Brevo has a significant advantage.
Brevo supports multiple communication channels, including:
- SMS
- Transactional email
- Push notifications
This makes Brevo useful for businesses that want to communicate with customers through several channels from one platform.
GetResponse also offers additional communication tools on selected plans, but its core strength remains email marketing and marketing automation.
Winner for multichannel communication: Brevo
CRM Features
Brevo includes CRM functionality that allows businesses to manage customer information and sales-related activities.
This can be useful if you want your email marketing platform to play a larger role in managing customer relationships.
GetResponse provides contact management, segmentation, and marketing-focused customer data, but Brevo puts more emphasis on combining marketing with CRM.
Winner for built-in CRM: Brevo
Landing Pages and Conversion Tools
GetResponse provides landing pages, signup forms, popups, and sales funnels.
These tools can be connected with email campaigns and automation workflows.
Brevo also provides landing pages and forms, allowing businesses to collect leads and connect them with marketing campaigns.
For users who want a more extensive conversion-focused toolkit, GetResponse has the advantage because of its combination of landing pages, funnels, automation, and ecommerce tools.
Ecommerce Features
GetResponse provides ecommerce marketing features on higher plans, including:
- Abandoned cart recovery
- Sales funnels
- Promo codes
- Revenue reports
- Ecommerce automation
Brevo also supports ecommerce integrations and automated marketing campaigns.
However, GetResponse offers a more extensive collection of built-in conversion and funnel tools.
Winner for advanced ecommerce marketing: GetResponse
Transactional Emails
Transactional emails are important for messages such as:
- Password resets
- Order confirmations
- Account notifications
- Purchase receipts
- System-generated messages
Brevo has a strong focus on transactional email through its platform.
This makes it a good option for businesses that need both marketing emails and transactional communication.
Ease of Use
GetResponse
GetResponse provides many features in one platform, including:
- Email marketing
- Automation
- Landing pages
- Funnels
- Ecommerce tools
- Webinars
- Courses
The broad feature set is useful but may take beginners some time to learn.
Brevo
Brevo also provides a wide range of tools, but its interface is organized around email, CRM, automation, and multichannel communication.
For basic email campaigns, both platforms can be relatively easy to use.
Winner for simple email and multichannel communication: Brevo
Winner for advanced marketing tools: GetResponse
GetResponse vs Brevo: Pros and Cons
GetResponse Pros
- Strong marketing automation
- Landing pages and forms
- Sales funnels
- Ecommerce marketing
- Webinars and courses on higher plans
- Unlimited monthly email sends on standard paid plans
- Broad marketing toolkit
GetResponse Cons
- Pricing increases with contact-list size
- Large feature set can feel overwhelming
- Advanced features require higher plans
Brevo Pros
- Unlimited contacts on the Free plan
- Email marketing
- CRM tools
- SMS and WhatsApp marketing
- Transactional emails
- Marketing automation
- Multichannel communication
Brevo Cons
- Email sending limits apply to plans
- Some advanced features require paid plans
- Pricing structure can be confusing at first
- Advanced marketing features may require higher tiers
Which Is Better for Beginners?
If you're primarily interested in email marketing and advanced automation, GetResponse is a strong option.
If you're looking for email marketing plus CRM, SMS, WhatsApp, and transactional communication, Brevo may be more useful.
Beginners should choose based on the tools they actually expect to use rather than simply choosing the platform with the most features.
GetResponse vs Brevo: Which Should You Choose in 2026?
Choose GetResponse if you want:
- Advanced email automation
- Sales funnels
- Landing pages
- Ecommerce marketing
- Webinars and courses
- A broader marketing platform
Choose Brevo if you want:
- Email marketing
- CRM
- SMS marketing
- WhatsApp campaigns
- Transactional emails
- Multichannel customer communication
- A large contact database without paying simply because of contact count
Best for Automation and Funnels
GetResponse gets the advantage for advanced marketing automation, funnels, and conversion-focused tools.
Best for Multichannel Marketing
Brevo is the stronger choice if you want email, SMS, WhatsApp, CRM, and transactional messaging in one platform.
Frequently Asked Questions
Is GetResponse better than Brevo?
GetResponse is better for advanced automation, funnels, landing pages, and ecommerce marketing. Brevo is better for CRM, SMS, WhatsApp, and multichannel communication.
Is Brevo cheaper than GetResponse?
It depends on your contact list and email volume. Brevo's pricing is based heavily on sending volume, while GetResponse pricing is more closely connected to contact-list size and selected features.
Does GetResponse have a free plan?
Yes. GetResponse offers a Free plan with up to 500 contacts and limited monthly newsletter sending. (getresponse.com)
Does Brevo have a free plan?
Yes. Brevo offers a Free plan with unlimited contacts, although email sending limits apply. (brevo.com)
Which is better for SMS marketing?
Brevo is generally the stronger choice because SMS and other communication channels are a major part of its platform.
Which is better for ecommerce?
GetResponse is a strong choice for advanced ecommerce marketing because of its combination of automation, funnels, abandoned cart recovery, and revenue-focused tools.
Final Verdict
GetResponse and Brevo are both capable marketing platforms, but they are strongest in different areas.
GetResponse is the better choice if your priority is advanced email automation, funnels, landing pages, ecommerce marketing, webinars, and creator tools.
Brevo is the better choice if you want email marketing combined with CRM, SMS, WhatsApp, and transactional communication.
For advanced email marketing and conversion-focused campaigns, GetResponse gets the overall advantage.
For multichannel customer communication and CRM, Brevo is the better option.
Before choosing a plan, compare the current prices, contact limits, sending limits, and features on the official websites because both platforms can change their plans over time.