After joining Awin and getting approved by advertisers, you'll start promoting affiliate links to earn commissions. While linking to an advertiser's homepage works, it's not always the best option. In many cases, sending visitors directly to a specific product, category, or landing page can lead to higher conversions.
This is where Awin Deep Links become useful. A deep link allows you to create an affiliate link that points to a specific page on an advertiser's website while still tracking your referrals and commissions.
In this beginner-friendly guide, you'll learn what Awin deep links are, how they work, how to create them, and when to use them to improve your affiliate marketing results.
Quick Facts
Features | Details |
|---|---|
Platform | Awin |
Tool | Deep Link Generator |
Purpose | Link to specific pages |
Tracking | Yes |
Best For | Product Reviews, Tutorials & Blog Posts |
Commission Tracking | Same as standard affiliate links |
What Is an Awin Deep Link?
An Awin deep link is a special affiliate link that sends visitors directly to a specific page on an advertiser's website instead of the homepage.
For example, instead of promoting:
Homepage → Online Store
You can promote:
- A specific product
- A category page
- A pricing page
- A special offer
- A blog article
- A landing page
Since visitors land exactly where they expect, deep links often provide a better user experience and may improve conversion rates.
How Do Awin Deep Links Work?
A deep link works like a normal affiliate link but directs visitors to a specific destination.
The process looks like this:
Choose a webpage → Generate a Deep Link → Share the affiliate link → Visitor clicks → Purchase is tracked → Earn commission
As long as the advertiser supports deep linking and the visitor completes a qualifying action, your commission is tracked in the same way as a standard affiliate link.
Benefits of Using Deep Links
Deep links offer several advantages for affiliate marketers.
Better User Experience
Visitors go directly to the page they are looking for instead of searching through the website.
Higher Conversion Potential
Sending users to relevant pages can increase the likelihood of a sale.
Perfect for Product Reviews
If you're reviewing a product, you can link directly to its product page.
Useful for Promotions
Deep links make it easy to promote discounts, seasonal offers, and limited-time campaigns.
Better SEO Strategy
Deep links help match user intent by sending visitors directly to the most relevant page. This can improve engagement, reduce unnecessary navigation, and increase the chances of affiliate conversions.
How to Create Awin Deep Links
Creating a deep link is simple.
Step 1
Log in to your Awin Publisher account.
Step 2
Choose an advertiser you've been approved to promote.
Step 3
Copy the URL of the specific page you want to promote.
Step 4
Open Awin's Deep Link Generator.
Step 5
Paste the destination URL.
Step 6
Generate your affiliate deep link.
Step 7
Copy the generated link and use it in your blog, website, email, or social media content where allowed.
Best Places to Use Awin Deep Links
Deep links work well in many types of content, including:
- Product reviews
- Comparison articles
- Buying guides
- Tutorials
- Resource pages
- Email newsletters
- Seasonal promotions
- Product roundups
- Deal and coupon pages
Using deep links in relevant content can help visitors reach the exact page they need.
Deep Links vs Standard Affiliate Links
Features | Deep Link | Standard Link |
|---|---|---|
Destination | Specific page | Homepage |
User Experience | Better | Basic |
Best For | Reviews & tutorials | General promotion |
Commission Tracking | Yes | Yes |
Common Deep Link Mistakes
Avoid these common mistakes:
- Linking to pages that no longer exist.
- Using the wrong destination URL.
- Promoting advertisers without approval.
- Forgetting to test the link before publishing.
Testing every deep link helps ensure visitors reach the correct page.
Frequently Asked Questions
What is an Awin deep link?
A deep link is an affiliate link that directs visitors to a specific page instead of the advertiser's homepage.
Do deep links track commissions?
Yes. Deep links track commissions just like standard affiliate links.
Can I create deep links for every advertiser?
Only if the advertiser supports deep linking and you've been approved for their program.
Are deep links better than homepage links?
For targeted content like product reviews and buying guides, deep links often provide a better user experience.
Should I test my deep links?
Yes. Always test your links before publishing to make sure they work correctly.
Can I use deep links on Pinterest or social media?
Yes. You can share Awin deep links on supported platforms, provided you follow both Awin's policies and the platform's affiliate link guidelines.
Final Verdict
Awin Deep Links are a valuable tool for affiliates who want to send visitors directly to relevant pages instead of a website's homepage. By using deep links in product reviews, tutorials, and comparison articles, you can improve the user experience and potentially increase your conversion rates.
If you're serious about affiliate marketing, learning how to create and use deep links is an important step toward building a more effective affiliate strategy.
Related Articles